In The Media
Before I coached executives on fat loss, I was a groundbreaking marketer, the inventor of Human Bowling, and a nightlife and restaurant owner who knew how to pull crowds without begging for attention. Reporters, producers, and academics covered the work because it was different, effective, and impossible to ignore. This page showcases a sample of that coverage.
Use these links if you want to research my past work, quote me, or confirm that I did more than shout on LinkedIn.
Film and Broadcast
Television and film appearances that dragged undercover marketing out into the light.
The Corporation
Award winning documentary that profiles my work as CEO of Big Fat Inc and digs into the ethics of undercover marketing and corporate behavior.
The Corporation: The Pathological Pursuit of Profit and Power
The book and guides quote my work on undercover marketing and use it as a case study for how brands influence behavior.
American Morning: Interview with Jonathan Ressler
Live CNN interview discussing stealth marketing, consumer trust, and why people rarely notice when they are being pitched.
Jonathan Ressler as seen in The Corporation
Clip featuring my explanation of undercover and buzz marketing from the inside.
Major News and Features
Articles that pulled back the curtain on Big Fat, undercover campaigns, and the early days of buzz marketing.
This is a curated sample, not a full archive. If you are press and want a specific clip, quote, or angle for a current story on weight loss or behavior change, reach out through the contact page and my team will point you to the most relevant coverage.