Jonathan’s Story
Choice Weight Analysis
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Shut Up And Choose Book
Welcome back to the Shut Up and Choose Podcast.
This is the podcast that cuts through the noise, the nonsense, and all the bullshit coming from the internet and social media. All the Instagram gurus telling you how to eat, how to lose weight, when they haven’t lost a pound themselves.
If you’re listening, you probably feel like you need to lose some weight. I did. I lost 140 pounds and kept it off for over two years. That gives me some credibility.
Let me ask you something.
How many times have you started a diet thinking, this time it’s different?
You cleaned out the pantry. Stocked up on chicken breast and broccoli you hated. Downloaded an app. Bought a supplement. Joined a challenge. You were fired up. Motivated. Determined.
And for a few days, maybe even a few weeks, it worked.
The Cycle That Never Ends
You followed the rules. Skipped the bread basket. Logged calories. Said no to friends. You felt in control.
Then life happened.
Stress at work. A sick kid. A bad day. Ice cream and wine made more sense than discipline. The switch flipped. The diet was over.
Cue guilt. Shame. “Why can’t I stick to anything?” “I’ll start again Monday.”
Let me stop you right there.
You are not the problem. Your diet is.
Why Diets Fail
Diets are designed to be temporary. Most of them are complete bullshit.
They’re marketed as solutions but built as band-aids. Keto. Whole30. Juice cleanses. Intermittent fasting. All sold with shiny promises and fast results.
What they actually deliver is short-term success followed by long-term frustration.
Most diets look like this.
- Strict rules.
- Forbidden foods.
- Obsessive focus on short-term results.
- An unspoken end date.
- A constant on-or-off mindset.
That’s not transformation. That’s restriction theater. And the curtain always falls.
The Diet Industry Scam
Here’s the part that should piss you off.
The diet industry doesn’t want you to succeed long term. They want you to lose enough weight to feel hope, then regain it and feel desperate again.
Why?
Because people who keep starting over are repeat customers.
This is a seventy-billion-dollar industry built on failure. You blame yourself instead of the system. That’s the business model.
I’ve been on over a hundred diets. Every one worked. Until it didn’t. Most times I gained back more.
The Illusion of Fast Results
Quick weight loss is seductive. You drop ten pounds and tell everyone it works.
What’s really happening?
You’re losing water. Starving your body. Shocking your system.
Then you plateau. You’re hungry. Tired. Bored. You fall off.
When it collapses, you usually gain more than you lost. That’s how I hit 411 pounds.
You never learned how to live. You only learned how to diet.
Red Flags You Should Never Ignore
No carbs. Meal replacement shakes. Cheat days. Thirty-day fixes.
If a plan eliminates entire food groups, replaces meals with products, or needs cheat days to survive, it’s broken.
If it has an end date, nothing sustainable was built.
Losing Weight vs Keeping It Off
Anyone can lose weight fast. Not everyone can keep it off.
Short-term weight loss is driven by guilt and urgency. Sustainable weight loss is driven by identity.
Short-term plans rely on restriction. Sustainable ones rely on repeatable habits.
Short-term ends with “I’ll start over.” Sustainable continues with “I’ll keep going.”
What Actually Works
Sustainable weight loss is built on habits, not hacks.
Consistency, not intensity.
Real life doesn’t stop because you want to lose weight. Your plan has to survive stress, travel, holidays, and bad weeks.
You eat in a way you enjoy. You move in ways you don’t hate. You sleep. You manage stress.
You stop labeling food as good or bad. You stop falling off because there is no wagon.
Progress Over Perfection
You will mess up. That’s life.
The key is how fast you bounce back.
Don’t label days as good or bad. Don’t try to undo damage. Just move forward.
Get back to your next meal. Your next walk. Your next choice.
Identity Is the Game Changer
Stop trying to lose weight like a dieter.
Start living like a healthy person.
When your identity shifts, your decisions follow.
You don’t need another diet. You need a strategy that respects your real life.
Final Truth
If diets worked long term, you wouldn’t keep needing new ones.
Diets give rules. Sustainability builds skills.
Ask yourself one question before starting anything new.
Can I see myself doing this a year from now?
If the answer is no, it’s a trap.
Build something repeatable. Build something real.
You’re not broken. You don’t need perfection. You need consistency.
And the only thing left to do is shut up and choose.