Jonathan’s Story
Choice Weight Analysis
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Shut Up And Choose Book
Jonathan Ressler
Hey, welcome back to Shut Up and Choose, the podcast that cuts through the noise, the nonsense, and all the bullshit that internet influencers, gurus, and pretty much the whole diet industry are throwing your way. Hopefully, we cut through some of that noise and give you some real insight today.
I want to start with something I get asked all the time. I get a lot of emails, and there’s one question that keeps coming up. I thought it was painfully obvious, but clearly it isn’t. People always ask me why I named my book and this podcast Shut Up and Choose.
They tilt their head. They look confused. They whisper like I said something we all agreed no one should say out loud. And they always ask, why so harsh? As if honesty is offensive and excuses deserve protection.
Here’s the truth. The people who get offended by the title are the exact people who need the title. It hits them because it cuts straight through the bullshit story they’ve been performing for years.
People love the fantasy of transformation. They imagine themselves lighter, healthier, finally in control. But they cling to the one thing that keeps them stuck, avoiding responsibility.
That’s why I called it Shut Up and Choose.
The entire weight loss conversation has turned into a dramatic opera of excuses with zero accountability anywhere. People narrate their lives like they’re victims of some mysterious force.
I don’t know why I gained weight. Really? You have no guesses? None? Not one?
It’s always something external. Work. Stress. Kids. Holidays. Traffic. Metabolism. The grocery store. Anything except the reality in front of them. Their choices.
The title makes people uncomfortable because it removes the escape hatch. It becomes harder to say, I don’t know what happened, when you’re staring at a book telling you to stop performing and take responsibility.
It becomes harder to say, I have no control, when the entire philosophy reminds you that your choices created your current situation and your choices can get you out of it.
People resist that because admitting they played a role in their own results is uncomfortable.
And then there’s the crowd that takes the most offense. The aggressively fat and happy activists who pretend being dangerously overweight is a personality trait. They hate this message because it destroys the narrative they depend on.
The narrative where health is optional, consequences don’t exist, and accountability is cruelty.
They want applause for avoidance and validation for habits that hurt them. That’s not empowerment. It’s unhealthy. And it’s dangerous.
People don’t get angry because the title is rude. They get angry because it’s true.
Your weight didn’t magically appear. It came from decisions you made. And if you want different results, you need different decisions.
Shut Up and Choose is not about silence. It’s about leadership. Your leadership.
It means stop performing excuses. Stop outsourcing responsibility to diets that collapse the first time life gets messy. Stop glamorizing habits that wreck your health. Stop pretending you’re powerless.
I did it for years. I wasn’t powerless. And you’re not either.
You choose every day. What you eat. How you respond to stress. Whether you stay stuck or move forward.
I’m not here for the ripped abs crowd or gym-obsessed people. I’m here for real people who want to lose weight to get healthy while living a real life.
Choosing is everything because life never hands you perfect conditions.
This episode is for people who need the reminder that their life is shaped by their decisions, not by the stories they tell.
Everyone has an excuse. Not some people. Everyone.
People will hold a bagel the size of a steering wheel, sip a frappuccino with a day’s worth of calories, and swear they don’t know where they went wrong.
Really? No theories?
People act like weight just showed up overnight. Meanwhile, there’s a full history of choices that led there. Skipping breakfast. Vending machine lunches. Late-night eating. Turning weekends into eating contests. Zero awareness. Zero consistency.
But they talk like the universe did it to them.
The excuse list never ends. Stress. Kids. Holidays. Metabolism. Genetics. Knees. Energy. Anything except the mirror.
People don’t want responsibility. They want sympathy.
They build a story that removes them from the equation entirely.
Let’s be clear. People are overweight because of the choices they made. Period. You’re fat because you choose it. Choices you continue to make.
No one accidentally eats a dozen cookies. No one accidentally hits a drive-thru at 11 p.m. No one accidentally orders two entrees.
Those are choices.
Then comes the cover-up. They erase the choice from memory so they can stay confused.
I did the same thing.
Then they step on the scale and treat the number like a personal attack instead of a reflection.
That’s why I wrote the book.
Dieting lets people fail without responsibility. That’s the appeal. Shut Up and Choose removes every shield.
No coach to blame. No plan to blame. No system to collapse.
Choice puts the spotlight exactly where people don’t want it. On themselves.
That level of ownership scares people. That’s why it works.
Choosing forces honesty. It forces adjustment. It builds confidence instead of dependence.
Choosing is tied to reality. Your reality.
That’s why it transforms people.
The myth of fat and happy is coping disguised as confidence. It’s avoidance disguised as empowerment.
If obesity made people happy, no one would cry over their weight at midnight. No one would avoid mirrors. No one would dread clothes shopping. No one would panic at the doctor.
Happy people don’t live like that.
Fat activism depends on denial. It avoids responsibility and shames anyone who talks about choice.
Obesity is not a personality trait. It’s a health crisis.
I lived it. I smiled. I told people I was fine. I wasn’t.
People don’t need affirmations that celebrate being stuck. They need honesty.
You can’t glamorize your way out of a health problem.
Shut Up and Choose cuts the noise. It ends the performance.
It tells you to stop narrating excuses and start taking responsibility for the next choice.
Not your whole life. Just the next choice.
That’s where transformation starts.
Dieting is blame shifting. Choosing is ownership.
Dieting collapses when life gets messy. Choosing adapts.
Dieting is performance. Choosing is leadership.
When you stop dieting and start choosing, you stop guessing and start changing.
You stop resetting. You start building momentum.
Dieting is temporary performance. Choosing is permanent transformation.
If you want support, start with my free weekly tips. One short idea every Wednesday. No pitches. No nonsense.
Read the book. It’s not a diet book. It’s about changing your life through choices.
If you’re serious about transformation, reach out and work with me directly.
So here’s your moment.
You can cling to diets that let you blame something else. Or you can choose.
You want results, confidence, and control. You need choices, not rules.
So shut up and choose.