Legacy of Influence / Media & Press
In The Media
A pioneer of Guerrilla and Stealth marketing.
Before I decoded the behavioral science of weight loss, I spent decades mastering the psychology of attention. As the founder of Big Fat Inc., I didn’t just practice marketing—I invented the frameworks for undercover and stealth campaigns that are still studied in MBA classrooms today.
Primary Media Coverage
Film and Broadcast
Documentary Feature
The Corporation
I was featured as a primary subject in this award-winning film to pull back the curtain on Stealth Marketing and how brands influence human behavior without the consumer ever knowing.
Archival Clip
Guerrilla Tactics in Action
“Real life product placement is just that… but the movie is actually your life.” Watch the archival clip explaining the mechanics of the Guerrilla approach.
Watch Interview →Press & Speaking
From inventing Guerrilla tactics to decoding weight loss, Jonathan provides a high-level perspective on human behavior and radical ownership.
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