Jonathan Ressler
MEDIA &
RECOGNITION
Before Shut Up and Choose, Jonathan Ressler built Big Fat into a multimillion-dollar marketing agency, creating campaigns for brands including Pepsi, Nintendo, and Nescafé.
Explore the industry recognition, national television appearances, and press coverage documenting his career.
Industry Recognition
RECOGNIZED FOR THE WORK.
Personal Recognition
2001 Marketer of the Year
Named one of PROMO’s 14 Marketers of the Year for 2001. The profile highlights Big Fat’s campaigns for Pepsi FruitWorks, Nintendo, and Nescafé, client praise, and annual revenue growth past $10 million.
Read the recognitionAgency Recognition
PROMO 100: Top Promotion Agencies
Big Fat earned the No. 100 spot in the 2001 PROMO 100. The listing names Jonathan Ressler and reports $4.2 million in 2000 net revenue for the two-year-old agency.
View the agency listingPress & Television
IN THE MEDIA.
CNN American Morning
Interview with Jonathan Ressler and Linda Sherry
Jonathan joins Daryn Kagan to discuss unconventional marketing, consumer behavior, and targeted campaigns.
Read the transcriptTIME
It’s an Ad, Ad, Ad, Ad World
TIME identifies Big Fat as a stealth-marketing pioneer and features Jonathan’s perspective on unconventional brand promotion.
Read the articleAd Age
On a Roll: Jonathan Ressler
A profile covering Jonathan’s agency career and Big Fat’s growth to 115 employees, with clients including Pepsi-Cola and Seagram.
Read the articleFast Company
My Favorite Bookmarks: Jonathan Ressler
Jonathan shares his approach to using the internet and his favorite websites as president and CEO of Big Fat.
Read the articleThe New York Times
The Way We Live Now: Phenomenon; Buy Me
Read the articleThe New York Times
Nike’s Enthusiastic New Campaign Draws Some Criticism
Read the articleThe New York Times
Rolling With the Times
Read the articleNew York Post
Jay Leno’s Best Guests on Tonight Show
The human bowling ball segment ranks No. 4 in the Post’s selection.
Read the articleThe Globe and Mail
Advertising Slinks Undercover
By John Heinzl. Coverage of Big Fat’s unconventional marketing tactics.
Read the articleChief Marketer
A Big Fat Challenge
A debate with Jonathan inspires a writer to examine how much of everyday life involves marketing.
Read the articleChief Marketer
The Cautious Approach
Jonathan discusses consumer confidence, relevant marketing, and business following September 11.
Read the articleFast Company
“Virus” Advertising: Pretty Women and “Cool” Kids Planted to Sell Products
Archived copy hosted on Rense.com.
Read the articleNew York Magazine
From the magazine archive
Coverage of Jonathan Ressler. View page 34 through Google Books.
View magazine coverageBook Coverage
Experience the Message: How Experiential Marketing Is Changing the Brand World
Includes references to Jonathan Ressler and Big Fat. Preview available through Google Books.
View book previewBring Jonathan to Your Next Event
SHUT UP AND CHOOSE
The Choices You Make. The Results You Get.
Your people already know what they should be doing. So why aren’t they doing it?